Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Mimr Studio platform operated by Mimr Studio Ltd ("Mimr", "we", "our", or "us"), a company registered in England and Wales. By creating an account or using the platform, you agree to these Terms on behalf of yourself and, where applicable, the organisation you represent.

Accounts are created by invitation or direct registration. You are responsible for:

• Keeping your login credentials confidential and not sharing them with others
• All activity that occurs under your account
• Ensuring that any users you invite to your workspace comply with these Terms
• Notifying us promptly at support@mimrstudio.com if you become aware of any unauthorised use of your account

Accounts must not be created for automated or non-human use without prior written agreement from Mimr.

Mimr Studio provides tools for generating, editing, hosting, and delivering structured learning content from uploaded source material, including:

• AI-assisted course structure, lesson writing, and assessment generation
• Text-to-speech narration and AI avatar video generation (where enabled)
• Hosted course delivery, exports, and workspace management

All generated outputs are editable before publication. Users retain full control over review, amendment, and approval of any content before it is distributed or used.

You retain full ownership of content you upload to the platform. By uploading content, you grant Mimr a limited, non-exclusive licence to process and store that content solely for the purpose of providing the platform services you have requested.

Mimr does not use customer-uploaded content to train AI models, and does not share your content with third parties except as required to deliver the platform services (see our Privacy Policy for details of third-party processors).

You warrant that you have all necessary rights and permissions for any content you upload, and that uploading and processing it does not infringe the rights of any third party. You agree to indemnify Mimr against any claim arising from a breach of this warranty.

You must not use the platform to:

• Upload or generate content that is unlawful, defamatory, fraudulent, or infringes third-party intellectual property rights
• Attempt to gain unauthorised access to any part of the platform, other accounts, or our infrastructure
• Interfere with or disrupt the platform, including by transmitting malicious code or overloading systems
• Reverse-engineer, decompile, or attempt to extract the platform's source code or underlying models
• Use the platform to create content that could cause harm, facilitate illegal activity, or violate applicable law
• Resell, sublicense, or otherwise make the platform available to third parties without prior written agreement

We reserve the right to suspend or terminate access for accounts that violate these Terms, with or without prior notice depending on the severity of the breach.

Mimr uses AI-assisted systems to generate course content, assessments, narration, and related outputs. You acknowledge that AI-generated content may contain errors, inaccuracies, or omissions, and that:

• Generated output is not guaranteed to be factually accurate, legally compliant, or suitable for your specific context
• Regulatory, compliance, and safety-critical content must be independently reviewed and approved by qualified persons before use
• Mimr accepts no liability for decisions made or actions taken in reliance on generated output without appropriate review

Final responsibility for the accuracy, suitability, and legal compliance of all content used or distributed by you remains with you.

Your use of the platform is subject to our Privacy Policy, which explains what personal data we collect, how we use it, and your rights under UK and EU GDPR.

Where your organisation uses Mimr to process personal data of its own employees or learners, you act as a data controller and are responsible for ensuring that processing is lawful under applicable data protection law. If required, contact us to arrange a Data Processing Agreement (DPA) at privacy@mimrstudio.com.

Mimr Studio, its software, branding, workflows, AI pipeline, and platform infrastructure are and remain the intellectual property of Mimr Studio Ltd. Nothing in these Terms transfers ownership of any Mimr intellectual property to you.

Content you upload to the platform, and outputs generated from that content within your workspace, remain your property subject to the licence granted in the Your content section above.

We aim to provide reliable platform access but do not guarantee uninterrupted availability. The platform may be unavailable during scheduled maintenance or due to circumstances beyond our control.

We reserve the right to modify, suspend, or discontinue any feature or integration at any time. Where a material change affects existing functionality, we will aim to provide reasonable advance notice to workspace administrators.

The platform is provided "as is" and "as available". We make no warranties, express or implied, regarding fitness for a particular purpose, merchantability, or error-free operation.

To the maximum extent permitted by applicable law, Mimr shall not be liable for:

• Indirect, incidental, consequential, or special damages
• Loss of profit, revenue, business, data, or anticipated savings
• Operational interruption or costs of procuring substitute services
• Damages arising from reliance on AI-generated output that has not been independently reviewed

Where liability cannot be excluded by law, our total aggregate liability to you shall not exceed the greater of (a) the fees paid by you to Mimr in the 12 months preceding the claim, or (b) £100.

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot lawfully be excluded under English law.

Either party may terminate access at any time. Mimr may suspend or terminate your account immediately where:

• You breach these Terms and, where the breach is capable of remedy, fail to remedy it within 14 days of written notice
• Your use poses a security risk to the platform or other users
• We are required to do so by law or regulatory obligation

On termination, your right to access the platform ceases immediately. Workspace content is retained for up to 30 days following termination, during which you may request an export. After that period, content will be deleted in accordance with our data retention policy.

We may update these Terms from time to time. Material changes will be communicated to workspace administrators by email at least 14 days before they take effect. The date at the top of this page reflects the most recent revision.

Continued use of the platform after updated Terms take effect constitutes acceptance of the revised Terms. If you do not agree to the updated Terms, you should stop using the platform and contact us to close your account.

These Terms are governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or relating to these Terms or your use of the platform shall be subject to the exclusive jurisdiction of the courts of England and Wales.

If you are a consumer based in another jurisdiction, you may also have rights under the laws of that jurisdiction that we are not permitted to exclude.

General & support enquiries

support@mimrstudio.com

Legal & data protection

privacy@mimrstudio.com

Registered company

Mimr Studio Ltd, England and Wales